Text Message Marketing Made Easy!

Archive for April 2010

Taco Bell campaign boasts 13,000 opt-ins in just 5 weeks

Excerpts from an article from Mobile Commerce Daily about Taco Bell using Text Message Marketing to build brand awareness and build their marketing database. Quick-serve restaurant chain Taco Bell ran a mobile campaign that was supported by traditional media to build a database of names for future […]

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Text Based Mobile Advertising (m:metrics) | Mobile Marketing Association

Almost 80 percent of mobile users actively use SMS on a regular basis in any one month in Western Europe.  In an average month ending January, Italy and the UK are the most active with 88 percent and 87 percent respectively.  The United States are at the […]

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How to Use Mobile Marketing Effectively

The opportunities and challenges of mobile marketing are increasing by the day. Marketers are trying to reach the young and the urbane in their quest to successful marketing campaigns. They want to reach a tough demography of people who do not watch TV but prefer to be […]

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MMA updates guidelines for cross-carrier mobile content

The  Mobile Marketing Association updated its United States Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. The guidelines are the industry standard for cross-carrier mobile services such as text messaging, multimedia messaging, short code programs, interactive voice response and mobile Web. The new 5.0 guidelines  outline […]

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Mobile ads three-to-five times more effective than online

NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist. Bruce Braun, CEO of Agent-M, moderated the “Measuring Mobile—Exploring the Metrics” panel. He asked the panelists questions such as “What are the tools and metrics used to justify brands […]

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