Text Message Marketing Made Easy!

Archive for November 2010

The QR code experiment at the Harvard campus – Mobile Marketer – Columns

  Maybe you have seen QR codes before but never activated one, maybe you have never seen one, or maybe you are in advertising and you think they are already passé. In the advertising world, we are all myopic. Because QR codes are becoming more and more […]

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Toys R Us targets higher holiday sales with bar code coupons, SMS alerts – Mobile Commerce Daily – Database/CRM

Toys R Us has enhanced its mobile initiatives for the holiday season by letting consumers redeem coupons via scanned bar codes at the point of sale. The bar code scanning technology has been adopted in Toys “R” Us and Babies “R” Us stores across the country. The […]

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SMS case study – Harley-Davidson dealerships – Mobile Marketer – Case studies

Except from the article: Fort Thunder Harley-Davidson and Central Texas Harley-Davidson wanted to create an integrated mobile marketing strategy to expand the brand of Harley-Davidson to a new demographic, maintain conversations with loyal consumers and create hyper awareness of the specials and events involved at each dealership. […]

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Steve Madden tests MMS as discovery and purchase mechanism – Mobile Marketer – Messaging

MMS and SMS are becoming the technologies of choice for retailers and major brands that are seeking effective ways to connect with their consumers on mobile in a timely, relevant, personalized and unobtrusive way. By leveraging MMS and SMS, brands can reach nearly 95 percent of mobile […]

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Mobile Commerce Daily » SMS essential to increase customer loyalty, drive brand awareness: mBlox » Print

Aggregator and mobile transaction network mBlox Inc.’s consumer research revealed almost 90 percent of consumers prefer multichannel options for interacting with businesses, with SMS topping the list. The survey shows that businesses should include SMS and other communication methods to reach consumers in regards to appointment reminders, […]

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