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Archive for January 2012

Verizon Preps for Super Bowl XLVI with Smartphone App Pack

There’s no shortage of amenities we all prefer to have at our disposal on Super Bowl Sunday. But with each passing year, smartphones and football-themed apps are joining the list of staples we’ve come to know and love on game day. Just in time for the Super […]

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How do the top digital agencies’ mobile marketing services measure up?

Home News Advertising agencies Email this Print By Lauren Johnson January 31, 2012 Reaching the masses Lauren Johnson is editorial assistant on Mobile Marketer. Reach her at lauren@mobilemarketer.com.  Related content: Advertising agencies, Forrester, Melissa Parrish, mobile marketing, mobile agency, mobile Trackback url: http://www.mobilemarketer.com/cms/trackback/12005-1 Tweet this | Follow […]

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Tylenol relies on mobile to educate consumers on responsible dosage

Home News Content Email this Print By Giselle Tsirulnik January 31, 2012 Get Relief Responsibly Giselle Tsirulnik is deputy managing editor on Mobile Marketer and Mobile Commerce Daily. Reach her at giselle@mobilemarketer.com.  Related content: Content, Tylenol, mobile marketing, mobile bar codes, mobile marketing Trackback url: http://www.mobilemarketer.com/cms/trackback/12002-1 Tweet […]

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Kindle Fire grabs share of user sessions away from Galaxy Tab

By Chantal Tode January 31, 2012 Content helps drive strong Kindle Fire use The success of the Amazons Kindle Fire tablet is giving Samsung a run for its money when it comes to how frequently users engage with the devices, according to new data from Flurry Analytics. […]

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Bath & Body Works taps mobile to strengthen social media strategy

By Lauren Johnson January 31, 2012 The Bath Body Works Facebook page Personalcare retailer Bath Body Works is using mobile bar codes to strengthen its social media strategy. Bath Body Works is sending out direct mailpieces that promote the companys line of fragrance products that tie in […]

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