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Archive for April 2012

With Kindle Fire’s resounding success, is there room for other Android tablets?

By Chantal Tode April 30, 2012 Kindle Fire controls over half of Android tablet market The Kindle Fires significant success is rewriting the Android tablet ecosystem with Amazons entry controlling over half of the market in just six months. For other players who are losing share, the […]

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Why are marketers forgetting to optimize their mobile campaigns?

By Rimma Kats April 30, 2012 Too many marketers are hopping on the mobile bandwagon without fully considering the consumer experience they are delivering after the call to action. Currently, many brands and marketers are running mobile campaigns that lead consumers to unoptimized landing pages, making them […]

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Lay’s relies on mobile video to drive social engagement

By Rimma Kats April 30, 2012 Lays is looking to increase its social presence by running mobile video ads within Hulus iPhone application that leads consumers to its Facebook page. The mobile video campaign promotes the companys classic potato chips. The 35-second video centers around a women […]

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Smart mobile apps for tomorrow’s mobile consumer

April 30, 2012 Lars Hrd is founder and chief technology officer of Expertmaker By Lars Hrd In the age of digital information and sensory overload, technology functionality becomes more essential.Todays consumers want to find information and products quickly and easilyand this is especially true for the rapidly […]

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Michael Kors ups mobile efforts for Mother’s Day campaign

By Staff reports April 30, 2012 What She Wants campaign Michael Kors ups mobile efforts for Mother’s Day campaign

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