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Archive for the Mobile Text Message (SMS) Marketing Category

Wearables awareness surpasses 50pc among US consumers: NPD

By Rebecca Borison January 10, 2014 As more companies take a stab at wearable technology, consumers are starting to become more aware of this futuristic gear, according to a recent report from NPD Group. According to NPDs Wearable Technology Study, 52 percent of consumers have heard of […]

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Automakers jump ahead in mobile advertising as innovator, enabler

By Lauren Johnson January 10, 2014 Toyota’s new campaign While various industries are trying to crack the nut on mobile advertising, automakers are taking the goal more seriously than some by not only innovating how they engage with their own customers but also by enabling creative outreach […]

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Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, Coca-Cola, Office Depot, Lowe’s, Zappos

Macy’s is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Omni Hotels & Resorts, Forrester Research, Yahoo, The New York […]

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Bar code apps drive mobile payments growth: report

As mobile wallets’ use becomes more feasible, bar code-based payment applications are taking the lead followed by tab-based payment apps, while NFC-based payment apps barely keep pace, according to a new report from Parks Associates. By 2017, 43 percent of all United States’ smartphone users are predicted […]

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Seeing mobile as a sustainable solution

  James Orsini is president/CEO of Single Touch Systems By James Orsini At Interbrand’s recent “True Stories Sustainability Conference” in New York, I was inspired by some of the great work shared by the companies that included Unilever and Patagonia. I sat attentively in a room where […]

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