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Ralph Lauren flaunts Olympics partnership via New York Times app sponsorship

Ralph Lauren's ad in the New York Times mobile app

Ralph Lauren’s ad in the New York Times mobile app

Has China peaked for luxury spending?
Luxury marketers have been reporting a slowdown in Chinese consumer spending, calling experts to question as to whether or not the ‘C’ in BRIC is over.
Click here to read the entire story on Luxury Daily

Mercedes pushes summer sponsorships via digital campaign
Mercedes-Benz USA is bridging the gap between its summer event sponsorships and digital efforts with a Facebook-based photography contest that lets consumers win a 13-month lease for a 2013 SLK250 Roadster.
Click here to read the entire story on Luxury Daily

Ralph Lauren flaunts Olympics partnership via New York Times app sponsorship
In a move to flaunt its partnership with Team USA in the 2012 London Olympics, Ralph Lauren bought out a solo sponsorship of The New York Times iPad application for the second time with content, shoppable items and player biographies.
Click here to read the entire story on Luxury Daily

Flexjet gives owners complimentary nights in travel club partnership
Private aviation provider Flexjet is partnering with Abercrombie Kent’s equity-based destination club to give its jet owners an exclusive offer of seven complimentary nights.
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Philip Stein uses word of mouth, brand ambassadors to break fall collection
Philip Stein is breaking its fall/winter collection this year around the technology embedded in each of its pieces that the watchmaker says improves the well-being and energy of its wearers.
Click here to read the entire story on Luxury Daily

The Dorchester boasts fashion sense via runway show event
The Dorchester, London, will host a fashion-themed tea party during London Fashion Week at which British fashion label Teatum Jones will give an exclusive preview of its autumn/winter 2012 collection.
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Fashion private equity, Ralph Lauren, Lexus and Giorgio Armani – News briefs
Today in luxury marketing – More private equity action in fashion; Argentina: luxury goods companies head for the exit; Lexus ES350, Acura Premium compete in luxury car step-up; Giorgio Armani: I’ve sacrificed life for fashion.
Click here to read the entire story on Luxury Daily

Mobile provides thread through all brand activation points
When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
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